The WhatsApp Business Green Tick in Ireland

The WhatsApp Business green verification tick signals to customers that your business is authentic and officially verified by Meta. For Irish businesses, this badge builds trust and improves message open rates significantly. Getting verified requires meeting specific criteria and applying through Meta’s Business Manager.

Requirements for the Green Tick

Your business must: be registered on Meta Business Manager with verified business details, use a WhatsApp Business API account (not the free WhatsApp Business app), have a notable brand presence (media coverage, significant web presence, or established business history), comply fully with WhatsApp’s Commerce and Business Policies, and have a website and business phone number that match your WhatsApp account information.

The Application Process

1. Set up WhatsApp Business API through a Business Solution Provider (BSP) like Twilio, MessageBird, or 360dialog. 2. Verify your business in Meta Business Manager — upload your Irish company registration documents (CRO registration number). 3. Once your API account is live with 1,000+ monthly active users and good message quality ratings, you can request official business verification via your BSP. 4. Meta reviews your brand notability and business legitimacy. This typically takes 2-6 weeks.

Why Verification Is Rejected

Common rejection reasons: insufficient brand notability (no media coverage or limited web presence), business information mismatch, poor message quality ratings (too many users blocking or reporting your messages), or incomplete Business Manager verification.

Irish-Specific Tips

Registering with the CRO (Companies Registration Office) and having your business listed on the Golden Pages or eircom directory helps establish Irish business credibility. Press coverage from Irish media outlets (Irish Times, Irish Independent, RTE) significantly strengthens verification applications for Irish businesses.