Marketplace & WhatsApp Business – Commerce, Quality & Safety
Your practical, plain‑English walkthrough to solve marketplace & whatsapp business – commerce, quality & safety — written for real people and small businesses.
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Commerce across Facebook Marketplace and WhatsApp Business can drive sales—until a listing is rejected or a sender is blocked. Here’s how to stay compliant and keep transactions safe.
Facebook Marketplace – listings & safety
- Listing rejects: Avoid banned items, use clear photos, real prices, and accurate categories.
- Delivery & shipping: Use tracked shipping and avoid off‑platform payments where possible.
- Scams: Too‑good offers, overpayments, or buyers rushing you to external links—decline and report.
WhatsApp Business – quality & messaging limits
- Business profile: Complete your profile and display name according to guidelines.
- Message templates: Get templates approved before marketing messages.
- Quality rating: High blocks/complaints reduce your messaging tier. Send value, not spam.
Connecting the stack
- Use Catalogs and Shops to keep inventory consistent.
- Connect WhatsApp to your Business Manager for team access and billing.
- Track events (Purchase, Lead) for better attribution.
FAQs
Why was my Marketplace listing removed?
Likely a Commerce Policy violation, poor-quality media, or miscategorized items. Improve accuracy and appeal if you believe it’s a mistake.
How do WhatsApp messaging limits work?
New numbers start low and scale with quality and volume. High user complaints reduce limits.
Can I sell directly in WhatsApp?
In some regions, yes—use WhatsApp payments where available, or share secure checkout links.