Disapproved Ads & Policy – Reasons, Fixes, and Appeals
Your practical, plain‑English walkthrough to solve disapproved ads & policy – reasons, fixes, and appeals — written for real people and small businesses.
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Ad rejected? You’re not alone. Here’s how to read the rejection, fix creative or landing pages, and request another review—without making things worse.
Why ads get disapproved
- Prohibited content (illegal products, adult content, dangerous items)
- Restricted content without authorization (alcohol, gambling, housing/jobs/credit)
- Personal attributes (e.g., “Are you depressed?”)
- Misleading claims or before/after imagery
- Grammar, low-quality creatives, or nonfunctional landing pages
How to fix and resubmit
- Read the rejection reason. Expand details for the exact policy area.
- Adjust creative copy and visuals. Remove banned claims; add disclaimers where required.
- Check landing pages. Must load fast, work on mobile, and match the ad promise.
- Use categories correctly. Label special ad categories (H/E/C) when applicable.
- Request review once. After fixes, submit a single appeal with a clear explanation.
Best practices to avoid future rejections
- Write concrete, verifiable benefits; avoid sensational language.
- Show the product in use; avoid zooming in on body parts.
- Be transparent with pricing, shipping, and refund policies.
- Keep claims consistent between ad and landing page.
FAQs
My ad is compliant. Why was it still rejected?
Automated systems make mistakes. Provide a concise explanation in your request for review and attach supporting info if available.
What are Special Ad Categories?
Housing, Employment, and Credit ads have targeting and policy limits to prevent discrimination. Select the correct category to avoid rejections.
How many times can I appeal?
Appeal once per fix. Repeated appeals without changes can lead to broader restrictions.